What is a publisher?
What is an advertiser?
What is a
pay-for-performance advertising program?
What is the Open
How is Airlines
different from other advertising networks?
What types of commission
structures does Airlines allow?
Can I participate if I
live outside the country?
How does Airlines track
leads and sales on the Web?
What about customers who
have their cookies turned off?
When cookies are set,
does Airlines access unique information regarding the customer or
How does Airlines get
What is a publisher?
(Also referred to as a Publisher,
Associate, Partner, Reseller or Content Site) An independent party, or
Web site, that promotes the products or services of an advertiser in
exchange for a commission.
What is an advertiser?
(Also called Advertiser, Retailer,
E-retailer, or Online Retailer) Any Web site that sells a product or
service, accepts payments, and fulfills orders. An advertiser places
ads and links to their products and services on other Web sites
(publishers) and pays those publishers a commission for leads or sales
that result from their site.
What is a pay-for-performance
(Also called Affiliate Marketing,
Advertising, Performance Marketing, Partner Marketing, CPA, or
Associate Program) Any type of revenue sharing program where a
publisher Web site receives a commission for delivering a visitor to
an advertiser's site or for generating a lead or sale for that
What is the Open Marketplace?
The Open Marketplace is a feature in the
Airlines Network that openly publishes the performance of advertisers,
publishers and ads – finally delivering on the initial promise of
online advertising – accountable, measurable, powerful results. The
Open Marketplace is our answer to 1) the lack of accountability in CPM
advertising models and 2) the significant effort required to generate
measurable results for advertisers and publishers engaged in
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What is pay-for-performance?
Pay-for-performance is a method for
advertisers, Web sites that have products or services to sell, to
create an online sales channel of publisher Web sites that promote for
the advertiser on a pay-per-action basis. The publisher displays
banners, ads, text links or products on their Web site and is paid a
commission when that advertising generates a lead or sale for the
How does pay-for-performance work?
An advertiser recruits Web sites to
partner with them as publishers in exchange for commissions. The
advertiser provides their advertising banners and links to their
publishers and assigns a commission for each subscription to their
service (a lead) or purchase of their products that is generated from
the links. Publishers place the tracking code for these ads into their
Web pages. Whenever a visitor to the publisher's site uses these links
to generate a lead or sale for the advertiser, that transaction is
tracked online. If a product or service is purchased, the customer
pays the advertiser directly, and the publisher is paid a commission
for that transaction. With Airlines, both the publisher and the
advertiser manage all of their partnerships and generate reports for
their transactions online through an easy-to-use Web-based interface.
How is Airlines different from other
Airlines is a Web-based ASP solution. For
the advertiser that means no costly software to purchase, install or
upgrade. All Airlines functions are provided via a Web-based interface
that is instantly upgraded on a regular basis for all Airlines network
members. You can access your account with your login and password from
any computer with an Internet connection worldwide, at any time.
Because of this flexible ASP solution, all reports and statistics are
available for all of an advertiser's partnerships, links, and
publishers into one interface and easily accessible via the Web. In
other words, with one login and password, each advertiser can access
all of their program information with a few clicks. Airlines also
offers the most cost-effective solution for performance marketing with
competitive pricing, advanced search, tracking, and reporting
functionality, and a large network of pre-approved publishers.
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What types of commission structures does Airlines allow?
The Airlines Network supports pay-per-sale
and pay-per-lead programs. With a pay-per-sale program, advertisers
pay a publisher a flat rate or percentage of the sale price when a
purchase is made on the advertiser's Web site. With a pay-per-lead
program, advertisers pay a publisher a flat rate for each visitor they
refer to the advertiser's site that signs up for a service or fills
out a form. Many advertisers also successfully run a "hybrid" program,
which is a combination of the sale and lead programs.
Can I participate if I live outside the
Yes, Airlines is actively making all of
their services more user-friendly for publishers and advertisers who
reside outside the United States. Publisher commissions are paid in
multiple currencies, and publishers can set their currency preference
when they sign up or in their Account Information online. Airlines
services clients in the UK and Ireland from our London offices, and
all other clients are supported through our US headquarters in Santa
How does Airlines track leads and sales
on the Web?
sales and leads. Cookies are used in two stages of tracking: at banner
load and when the banner is clicked. The function of these cookies is
solely for the purpose of paying Publishers (Web site owners)
commissions when a consumer creates a lead or makes a purchase. There
are three types of cookies:
The banner load cookie is called an
The cookie that is used when the banner
is clicked is called a "Click Cookie"
An additional cookie that is used at
banner load, banner click, and at lead/sale is called the "User ID"
The information gathered from these
cookies is included in a specific page on an advertiser's site (the
order confirmation or Thank You page) with a Airlines domain Image
Tag, a hidden 1x1 pixel image or <img src> tag. This Image Tag
essentially employs the user's browser to send a request to the
Airlines Transaction Tracking Server (TTS). An assortment of variables
that define the transaction are passed in name-value pairs within this
request. Thus, Airlines will create a transaction within its online
interface and distribute that to both the advertiser and publisher.
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What about customers who have their cookies turned off?
Over 99% of all users have their cookies
enabled on their browser (less than 1% of all users have their cookies
disabled). The fact is that cookie-based technology is a reality that
will remain a part of consumer tracking for individual Internet
e-businesses for quite some time. In the highly unlikely situation
where a customer has cookies disabled, the customer is out of the
range of publisher tracking and sales that occur cannot be tracked.
When cookies are set, does Airlines
access unique information regarding the customer or potential
No, Airlines is a turn-key solution for
publisher payment and management, not an analysis tool designed for
profiling online customer use.
How does Airlines get paid?
Each advertiser pays Airlines a
transaction fee based on the payout rate (commission) set for their
publishers. For payout rates of $1 or greater an advertiser pays
Airlines 30% times the payout rate per transaction. For payout rates
less than $1, an advertiser pays Airlines $.30 per transaction.