FAQ

Corporate FAQ

  1. What is a publisher?

  2. What is an advertiser?

  3. What is a pay-for-performance advertising program?

  4. What is the Open Marketplace?

  5. What is pay-for-performance?

  6. How does pay-for-performance work?

  7. How is Airlines different from other advertising networks?

  8. What types of commission structures does Airlines allow?

  9. Can I participate if I live outside the country?

  10. How does Airlines track leads and sales on the Web?

  11. What about customers who have their cookies turned off?

  12. When cookies are set, does Airlines access unique information regarding the customer or potential customer?

  13. How does Airlines get paid?

What is a publisher?

(Also referred to as a Publisher, Associate, Partner, Reseller or Content Site) An independent party, or Web site, that promotes the products or services of an advertiser in exchange for a commission.

What is an advertiser?

(Also called Advertiser, Retailer, E-retailer, or Online Retailer) Any Web site that sells a product or service, accepts payments, and fulfills orders. An advertiser places ads and links to their products and services on other Web sites (publishers) and pays those publishers a commission for leads or sales that result from their site.

What is a pay-for-performance advertising program?

(Also called Affiliate Marketing, Advertising, Performance Marketing, Partner Marketing, CPA, or Associate Program) Any type of revenue sharing program where a publisher Web site receives a commission for delivering a visitor to an advertiser's site or for generating a lead or sale for that advertiser.

What is the Open Marketplace?

The Open Marketplace is a feature in the Airlines Network that openly publishes the performance of advertisers, publishers and ads finally delivering on the initial promise of online advertising accountable, measurable, powerful results. The Open Marketplace is our answer to 1) the lack of accountability in CPM advertising models and 2) the significant effort required to generate measurable results for advertisers and publishers engaged in pay-for-performance advertising.

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What is pay-for-performance?

Pay-for-performance is a method for advertisers, Web sites that have products or services to sell, to create an online sales channel of publisher Web sites that promote for the advertiser on a pay-per-action basis. The publisher displays banners, ads, text links or products on their Web site and is paid a commission when that advertising generates a lead or sale for the advertiser.

How does pay-for-performance work?

An advertiser recruits Web sites to partner with them as publishers in exchange for commissions. The advertiser provides their advertising banners and links to their publishers and assigns a commission for each subscription to their service (a lead) or purchase of their products that is generated from the links. Publishers place the tracking code for these ads into their Web pages. Whenever a visitor to the publisher's site uses these links to generate a lead or sale for the advertiser, that transaction is tracked online. If a product or service is purchased, the customer pays the advertiser directly, and the publisher is paid a commission for that transaction. With Airlines, both the publisher and the advertiser manage all of their partnerships and generate reports for their transactions online through an easy-to-use Web-based interface.

How is Airlines different from other advertising networks?

Airlines is a Web-based ASP solution. For the advertiser that means no costly software to purchase, install or upgrade. All Airlines functions are provided via a Web-based interface that is instantly upgraded on a regular basis for all Airlines network members. You can access your account with your login and password from any computer with an Internet connection worldwide, at any time. Because of this flexible ASP solution, all reports and statistics are available for all of an advertiser's partnerships, links, and publishers into one interface and easily accessible via the Web. In other words, with one login and password, each advertiser can access all of their program information with a few clicks. Airlines also offers the most cost-effective solution for performance marketing with competitive pricing, advanced search, tracking, and reporting functionality, and a large network of pre-approved publishers.

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What types of commission structures does Airlines allow?

The Airlines Network supports pay-per-sale and pay-per-lead programs. With a pay-per-sale program, advertisers pay a publisher a flat rate or percentage of the sale price when a purchase is made on the advertiser's Web site. With a pay-per-lead program, advertisers pay a publisher a flat rate for each visitor they refer to the advertiser's site that signs up for a service or fills out a form. Many advertisers also successfully run a "hybrid" program, which is a combination of the sale and lead programs.

Can I participate if I live outside the country?

Yes, Airlines is actively making all of their services more user-friendly for publishers and advertisers who reside outside the United States. Publisher commissions are paid in multiple currencies, and publishers can set their currency preference when they sign up or in their Account Information online. Airlines services clients in the UK and Ireland from our London offices, and all other clients are supported through our US headquarters in Santa Barbara, CA.

How does Airlines track leads and sales on the Web?

Airlines uses cookies to track advertiser sales and leads. Cookies are used in two stages of tracking: at banner load and when the banner is clicked. The function of these cookies is solely for the purpose of paying Publishers (Web site owners) commissions when a consumer creates a lead or makes a purchase. There are three types of cookies:

  1. The banner load cookie is called an "Impression Cookie"

  2. The cookie that is used when the banner is clicked is called a "Click Cookie"

  3. An additional cookie that is used at banner load, banner click, and at lead/sale is called the "User ID"

The information gathered from these cookies is included in a specific page on an advertiser's site (the order confirmation or Thank You page) with a Airlines domain Image Tag, a hidden 1x1 pixel image or <img src> tag. This Image Tag essentially employs the user's browser to send a request to the Airlines Transaction Tracking Server (TTS). An assortment of variables that define the transaction are passed in name-value pairs within this request. Thus, Airlines will create a transaction within its online interface and distribute that to both the advertiser and publisher.

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What about customers who have their cookies turned off?

Over 99% of all users have their cookies enabled on their browser (less than 1% of all users have their cookies disabled). The fact is that cookie-based technology is a reality that will remain a part of consumer tracking for individual Internet e-businesses for quite some time. In the highly unlikely situation where a customer has cookies disabled, the customer is out of the range of publisher tracking and sales that occur cannot be tracked.

When cookies are set, does Airlines access unique information regarding the customer or potential customer?

No, Airlines is a turn-key solution for publisher payment and management, not an analysis tool designed for profiling online customer use.

How does Airlines get paid?

Each advertiser pays Airlines a transaction fee based on the payout rate (commission) set for their publishers. For payout rates of $1 or greater an advertiser pays Airlines 30% times the payout rate per transaction. For payout rates less than $1, an advertiser pays Airlines $.30 per transaction.